MINSU meets... Joell. 008 (131 Northside x Can't Save Everyone)

NB : I was extremely excited to have the chance to chat to Joell ahead of his DEAD release - his music has flavours of hook driven RNB whilst remaining street - his productions are haunting, polished and wouldn't sit out of place on a Cruel Summer mixtape - Not much is currently known about Joell as he is relatively new to the scene however, you can quite clearly see from his "Can't Save Everyone" preview "DEAD" that he is not messing around - backed by 131 Northside he is in good hands and we can't wait to hear his first full length release.

Watch DEAD preview below + scroll for interview :

Where are you from and when did you start working in the creative industries?


I’m from Edinburgh, Scotland.

I’ve been involved in music since I was little but I started taking it seriously just over a year ago when I started working with 131 Northside duo BillyGotWaves and Woozie. They got me into arty stuff and visuals and showed me new sub genres of music I’d never heard before. Gradually I just started singing and producing and kind of took naturally to the vibes.

What projects are you currently working on?


I planned on just being a dj for 131 Northside and ended up working on myself as an artist. Building my brand -

Can’t Save Everyone and i’ll be announcing my debut EP and short film real soon.

I just recently dropped a short artist trailer ‘DEAD’.


And check out my website -


What is the creative scene like where you are?


Edinburgh is pretty quiet for creative people.

We definitely lack in creative opportunities or taking arts serious in Scotland. Theres plenty bands, indie music and good DJs but there’s still yet to be a breakthrough hip hop music scene in Edinburgh as it still doesn’t really get recognised through here.

Edinburgh is not as culturally driven as Glasgow and I think some people are a little scared to step out and be different. There’s probably loads of creative people hiding their talents. I also lock myself away in the studio most of the time so I don’t listen to enough music out of Scotland.

What would you say have been your career highlights so far?


The shows are fun and I love the writing aspect and coming up with visual ideas. Connecting with new people is cool and over the last year We’ve built a nice little team and we all work together on the videos, photos, music and cool aesthetic in general, learning all kinds of self taught, new ‘stuff’ from each other. But the main thing since taking music serious it’s given me a new drive and mindset and seeing your skills develop, being on the go all the time you don’t really get time to appreciate that because I constantly want to improve.

We are all about collaboration - do you think this is an important part of creating and if so then how has it changed the way you work?


1000%. Learn from others. Support others and inspire others. Not just in music but you can connect with all kinds of artists, directors, bloggers, painters, tattooists, designers. If you’ve got good quality work to offer you can always find someone to work with and create something new in whatever art form.

Who was/is your main influence?

The internet. It’s very fast and never ending. There’s all kind of crazy shit you can find, music, visuals, ideas, dance moves and knowledge. It Keeps me creative and diverse. Learn from it. I try and take the best things from it and how they can improve me as an artist. I listen to a huge range of music from trap, grime and RnB too techno and house. Stevie wonder to limp bizkit. Frank ocean, James Blake and sampha but try and make my style a little more darker and personal

3 creators we should be checking out?

  1. 131 Northside - BillyGotWaves and Woozie.

  2. Edinburgh artists - Zesh and Chriis wood. El Papillon’s Edinburgh, Skoop record label is always dropping cool stuff and has a lot of good local artists involved

  3. Glasgow in general they are really starting to build a scene and connect with one another, but definitely the Forij Movement, Sarra Wild - dj and cultural pusher, promoting mad events and bringing cool people together. And Rapper Paque.

Check out my guys 131 Northside. They have a lot of new stuff on the way. Singles, EP’s, a couple movies in the works and check out the 24 track mixtape we dropped in April, I feature on a couple tracks.

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