MINSU Meets... Mario Ronci 024

Where are you from and when did you start working in the creative industries?

I'm from Bethesda Maryland a metro ride away to Washington D.C. I finished community college, and currently in Manchester , UK doing my second year in university and really just experiencing living in a new place.

I started working around 2014 , started to get into freelancing doing logo designs ate a lot of shit, since I jumped in without any real agency experience, so I was forced in a good way to learn quite a lot about managing project, contracts, client budgets, negotiating, etc. all the business stuff that you don't learn in school. And at that point you get pretty good at being a freelancer but you start noticing things like the messaging is off or the name does not resonate with the entire brand. I realized I was making just pretty graphics without rationale but is there a message behind it what value does that bring to a business owner? I started to incorporate strategy into my design figuring out that adding this additional step helped my clients more gave them better clarity to what direction they wanted their business to go in. That’s where I started up ManuFracture a branding design agency and consultancy the name means “creating new opportunities by breaking old habits and mindsets” Most of the business I deal with are traditional ( ie. real estate, construction) and sometimes their own thought patterns get in the way of making progress. So I intend to create those breakthroughs for them that leads to a better brand and business through strategy sessions finding out who their target audience is and then discovering how the company wants to be perceived in the market and map out a plan and execute that plan with design and or contract out any other deliverable that isn't in my main scope of expertise. Not particularly sure of the what niche we are going to go with so we are experimenting with those ones right now. I still am for the most part freelancing but I hope to move away from that and focus full on ManuFracture.

What projects are you currently working on?

But recent projects for me exclusively involving rebranding a property management company in Oklahoma, and currently branding a not for profit in an affluent town in Manchester. Finished up branding identity for a luxury interior design company in Australia. Also working on getting a lot of content on my channel and a steady stream of clients by working out my sales funnel.

What is the creative scene like where you are?

DC is a really cool place for creatives. Especially designers , you have legendary agencies like Design Army , small but powerful studios like Workhorse and Ripe. You also have AIGA events you can go an network. Apart from design tech is booming in DC a ton of meetups regarding tech, I went to one this summer and they were demoing new products that tech companies created. Digital Business Cards, and software used to innovate waste management were one of the highlights of that event. In art you have the national gallery ranging from traditional art to modern art . You also have the bboy scene ( breakdancing) lots of ciphers where the bboys battle it out. Lions of Zion are a breakdancing team from DC but now they are so good they are going around the world winning awards and giving back to the community with workshops.

In Manchester it’s an industrial city turned creative hub , lots of creative and tech startups around the area. Music here is good as well this the home of the renowned Factory Records You can still see remnants of the industrial side with the city having still those old industrial buildings but now they are being turned into the next new startups office building , crazy.

What would you say have been your career highlights so far?

Being able to raise my prices significantly every time,

Getting my design work appreciated and in a book , get the book ton of great logo designers ( logo lounge 10 ) .

Making the switch from just making pretty graphics and be involved with business owners at more strategic level.

Doing a presentation at a networking event ( getting over a fear I've had for a long time) giving value to business owners

We are all about collaboration - do you think this is an important part of creating and if so then how has it changed the way you work?

Exactly only recently have I tapped into the power of collaboration. I've been starting to understand how to JV’s ( joint ventures ) between businesses and I’m finalising one up with a property management company called Revela it’s a client referral type thing and they get a percentage of the sales I close from their referred leads , JV’s have to exist in a win win relationship , you need to craft the deal or offer that it’s beneficial for both parties involved. I've been in talks with a couple design youtubers and seeing if we can collab on each others channel. I organised a meetup last September and im hoping that it creates opportunities for more collaborations not just now but in the future, you never know what these people will be doing and if they'll come in handy later. And from that meetup we ended up banding together to create a design event in london called WildCard , future is coming. We brought in Chris Do, Aaron Pierson, and Jose Caballer big influencers in the design industry and other speakers to speak and share their knowledge about the design industry. I don't think that would have happened if we hadn’t gotten together in London and just talked.

Plant many seeds is a good strategy that guarantees success overtime. Creatively it's important to have other viewpoints or people from different industries working for you IDEO has done this very well through cross pollinating their team and that means they are don’t just have industrial designers, but biological scientists, psychologists even musicians at times. It's about the having different viewpoints and allowing those viewpoints and ideas to pollinate between each other this makes it more likely you'll create a better product, since you start consider not just the industrial side of things but then how does it relate to psychology or the environment

Who was/is your main influence?

The main influence I’d say that has driven me to make the decision to start helping businesses with branding , was Yo Santosa. Seeing how she brands companies and then using her own skills to create her own brands and products, is something I hope to achieve someday as well. It goes beyond creating pretty things, which I still love and make a priority just not as much as something that actually impacts people, whether it’s improving their lives or their businesses.

3 creators we should be checking out?

Omar Farook of Mozayc agency he has a new program for ecommerce businesses specifically helping them with product imagery and branding

Mark Hirons , Blue Deer Design, interviews designers small and big giving insights into their mind and processes, check his podcast and youtube channel out

John Wilson , Subliminal Visuals new streetwear brand

Further comments …

Louis I love what your doing, I support you fully, creatives of any industry should always be connecting and encouraging other creatives. There can be a crabs in the bucket effect due to the competition ( we feel we need to constantly push others down or step over people) but you have to look at this in a broader spectrum and how all these people trying to do the same thing or a different thing they are impacting the world along with you , the whole amount of creatives on the planet are helping you make a permanent impact on the world and so seeing them as your colleagues and pushing them to do their best your ultimately achieving that goal.

As David Ogilvy said it best “If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”

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